Golden Evening-3

By Softlinks

About

Golden Evening 3 was a musical extravaganza hosted by Softlinks, featuring a stellar lineup of performers from the Tamil music industry. The concert spotlighted renowned Super Singer talents like Ajay Krishna and Lavanya, alongside Sharanya Srinivas, daughter of playback legend Srinivas. The event aimed to offer audiences an unforgettable musical journey, blending both traditional and contemporary Tamil music.

Industry

Entertainment – Live Concerts & Events

Scope of Work

Promotion Creatives Design

Presentation Design

Print Design

Event Coverage

Video Production

Video Editing

Social Media Management (YouTube)

Live Streaming (YouTube)

Social Media Ads (Facebook & Instagram)

Challenges

Balancing Star Power and Promotion Efficiency

Leveraging the credibility and popularity of the performers while creating a seamless promotional strategy to maximize engagement.

Creating Immersive Visual Content

Capturing the essence of the live performances and audience energy in a way that can be shared effectively on digital platforms.

Integrating Live Streaming for Global Reach

Ensuring a smooth and high-quality live streaming experience for audiences unable to attend the event in person.

Solution

Harnessing the Power of Musical Icons

To drive excitement, we designed a comprehensive promotional campaign, blending video ads featuring Super Singer stars Ajay Krishna and Lavanya, along with Sharanya Srinivas, whose lineage added a layer of emotional depth to the marketing. The ads were tailored to resonate with both local and global audiences, emphasizing the rich heritage of Tamil music.

01. Promotion Creatives Design

We developed visually engaging promotional creatives that highlighted the performers and the theme of the event, creating a buzz across social platforms.

02. Event Coverage and Video Production

Our team provided full-scale coverage of the concert, capturing the dynamic performances and audience reactions, producing high-quality videos that could be repurposed for marketing and future promotions.

03. Live Streaming and Social Media Management

We successfully live-streamed the event on YouTube, offering seamless viewing for virtual attendees. Post-event, we managed the content flow on YouTube, editing and posting individual song performances and short clips to maintain audience engagement.

04. Social Media Ads

Running targeted ad campaigns on Facebook and Instagram, we achieved 1M+ views, contributing significantly to the event’s success, with 50% of the tickets sold in the final 30 days leading up to the concert.

Relive the Magic of Golden Evening 3

Our team captured the vibrant energy and unforgettable performances at Golden Evening 3, ensuring every moment was documented in stunning high-definition. From backstage moments to on-stage highlights, we delivered high-quality video production that immortalized the concert. Additionally, our seamless live-streaming on YouTube allowed fans across the globe to witness the magic unfold in real-time. Whether it’s artist performances or exclusive behind-the-scenes content, our videos and live recordings offer the perfect way to relive the concert’s best moments.

Event Videos & Live Streaming

Ads That Captivate

For the Golden Evening 3 concert, we crafted powerful video ads featuring the talented performers themselves, including Super Singer fame Ajay Krishna, Lavanya, and Sharanya Srinivas, daughter of playback singer Srinivas. These ads were designed to highlight the star power of the artists and generate excitement for the event. Our strategic promotion created significant buzz leading up to the concert, resulting in over 70+ ticket sales through social media campaigns. The promotional videos continued to perform well on YouTube, consistently gaining over 100k+ views quarterly across both full-length videos and shorts, keeping the event in the spotlight even after its success.

Artist-Driven Promotions Spark Buzz

Play Video

Results

The Golden Evening 3 concert was not only a musical success but also a triumph in digital promotion and audience engagement. By leveraging captivating video ads featuring the concert’s performing artists, we built anticipation and created widespread buzz across social media. Our strategic ad placements led to significant ticket sales, while the live stream and post-event content kept the audience engaged long after the show. The event’s presence on YouTube continues to grow, with video content gaining traction and maintaining steady viewership. Overall, our comprehensive strategy ensured that Golden Evening 3 resonated with both attendees and a global online audience.

Key highlights include

70% Ticket Sales: Achieved through strategically crafted video ads featuring the concert’s performing artists, directly contributing to the event’s success.

1M+ Views: Social media ads on platforms like Facebook and Instagram garnered over 1 million views, helping to drive awareness and engagement.

100k+ YouTube Views Quarterly: The event’s video content, including full-length performances and short clips, continued to perform on YouTube with an average of 100k+ views each quarter, keeping the momentum alive post-event.

Massive Online Buzz: The artist-driven ads and continuous content promotion created widespread excitement across digital platforms, ensuring a robust presence for the Golden Evening concert.

Let's Collaborate

Hosting an event? Whether it’s promotion, coverage, or post-event engagement, we’ve got you covered. Contact us today to learn how we can help make your next event a success!