Golden Evening was a highly anticipated musical concert hosted by Softlinks, bringing together renowned artists for an unforgettable night of live music and entertainment. The event required a multifaceted promotional strategy to ensure maximum audience engagement and ticket sales. We were entrusted with providing end-to-end solutions, from creative designs and media production to digital marketing and social media management, helping elevate the concert’s visibility and drive substantial ticket sales.
Events and Entertainment
Promotion Creatives Design
Presentation Design
Print Design
Event Coverage
Video Production
Video Editing
Social Media Management
Live Streaming
Social Media Ads
With limited time before the event, it was crucial to build significant awareness and excitement to drive ticket sales. The challenge was to create effective promotions that would grab attention and convert interest into ticket purchases.
The client wanted not only high-quality event coverage but also a strategy to keep the audience engaged after the event. This included video content creation, social media management, and post-event video segmentation for platforms like YouTube.
Golden Evening’s ticket sales needed a significant push through digital platforms. We had to ensure that social media campaigns were highly targeted and optimized to generate interest, drive traffic, and convert into ticket sales.
We designed visually striking promotional materials, including posters, social media creatives, and digital banners, that reflected the concert’s vibrant energy and style
From on-stage presentations to print materials like brochures and event tickets, we ensured that every piece maintained a cohesive look, giving the event a polished and professional image.
Our team provided full event coverage, capturing the concert’s highlights and streaming the performance live on YouTube, allowing fans to experience the show remotely.
We produced high-quality videos featuring event trailers, artist performances, and behind-the-scenes footage. Post-event, we edited individual song performances and promotional shorts for YouTube, further extending the event’s reach.
By managing the event’s YouTube channel, we kept the audience engaged with frequent updates, video releases, and performance highlights, ensuring a continued buzz even after the event.
Running ads on Facebook and Instagram, we focused on building hype and urgency, which generated over 1M views and successfully sold 50% of the tickets within the 30 days leading up to the concert.
The “Golden Evening” concert was a resounding success, owing to a combination of strategic design, video production, and digital marketing. Our promotional efforts led to significant audience engagement and strong ticket sales, with social media ads alone contributing to selling out half the available tickets within a short timeframe. The concert garnered widespread attention and successfully positioned Softlinks as a key player in the live events industry.
1M+ views generated from social media ads
50% of tickets sold in the 30 days leading up to the concert
Engaging post-event content driving sustained YouTube engagement
Successful live streaming of the concert for remote audiences
Hosting an event? Whether it’s promotion, coverage, or post-event engagement, we’ve got you covered. Contact us today to learn how we can help make your next event a success!