Golden Evening 4 was a highly anticipated musical concert hosted by Softlinks, featuring renowned playback singers Chinmayi and Ajay Krishna. As a continuation of the Golden Evening series, this concert aimed to captivate audiences with mesmerizing performances. To make this event a grand success, Softlinks needed a comprehensive digital strategy that covered event promotion, live streaming, and post-event content management. We provided end-to-end solutions to ensure the event not only reached maximum audience engagement but also created a lasting digital footprint.
Events and Entertainment
Promotion Creatives Design
Presentation Design
Print Design
Event Coverage
Video Production
Video Editing
Social Media Management
YouTube Content Creation (Shorts and Full Performances)
Social Media Ads (Facebook & Instagram)
For a concert of this magnitude, creating excitement and awareness among the target audience was crucial. Softlinks needed a strong promotional push to ensure ticket sales and generate buzz about Golden Evening 4.
With an audience split between in-person attendees and online viewers, the challenge was to ensure that both groups had an immersive experience, regardless of how they engaged with the event.
Featuring prominent artists like Chinmayi and Ajay Krishna, it was vital to effectively promote their involvement while showcasing their exceptional talents through digital content that resonated with fans.
We developed a multi-faceted approach to ensure maximum engagement for Golden Evening 4. This included designing visually striking promotional creatives and event presentations that reflected the concert’s essence. Our video production team captured key moments of the concert, creating high-quality content that was later shared across YouTube and social media channels. The event’s live stream on YouTube allowed fans worldwide to experience the magic in real-time.
We crafted eye-catching promotional creatives, including posters, banners, and digital ads that highlighted the star performers, Chinmayi and Ajay Krishna, engaging the audience and building anticipation.
Our team provided complete event coverage, capturing performances and exclusive behind-the-scenes moments. The video production included seamless editing to create engaging post-event content for social media and YouTube.
We ran targeted ad campaigns across Facebook and Instagram, focusing on driving ticket sales and spreading awareness about the concert. These ads featured engaging clips of Chinmayi and Ajay Krishna, making an emotional connection with music lovers.
Our team captured the captivating performances of Chinmayi and Ajay Krishna through high-definition video production, offering fans an opportunity to relive the concert’s most electrifying moments. The event was also live-streamed on YouTube, allowing audiences worldwide to watch the event unfold in real-time. Post-event, we uploaded a series of artist performances, interviews, and highlights, generating substantial online engagement. With a dedicated focus on video quality and storytelling, the concert continues to attract viewers on YouTube.
To drive anticipation for Golden Evening 4, we developed promotional video ads featuring Chinmayi and Ajay Krishna, the concert’s headlining performers. These artist-centric ads were crafted to resonate with both existing fans and new audiences, encouraging excitement for the event. Our targeted ad campaigns across Facebook and Instagram reached over 1 million views, directly contributing to a significant increase in ticket sales during the 30-day promotional period. The event’s promotional efforts culminated in a highly successful turnout, both in person and online.
70% Ticket Sales Directly From Promotion
Our targeted ads generated over 70 ticket sales in the final weeks before the event, making a significant impact on the overall attendance.
100k+ Views Per Quarter on YouTube
The event videos and live stream continue to perform well on YouTube, with an average of over 100k views per quarter on both full performances and short clips.
Engagement Across Social Media
The promotional campaign gained over 1 million views across social platforms, creating buzz and ensuring widespread awareness of the concert.
Golden Evening 4 was a resounding success, combining the star power of Chinmayi and Ajay Krishna with an impactful digital strategy. Through high-quality event coverage, live streaming, and a well-executed promotional campaign, we ensured that the concert reached its audience both on the ground and online. The content we created continues to gain traction on YouTube, ensuring that the excitement of Golden Evening 4 lives on long after the final song was played.
Hosting an event? Whether it’s promotion, coverage, or post-event engagement, we’ve got you covered. Contact us today to learn how we can help make your next event a success!